People love taking new car selfies. So naturally we stole that behavior and used it for marketing purposes. The contest was simple. Post your pic, hashtag #newcarface, and Cars.com might pay off your car loan.
We got things started with portraits of our own.
We turned a few into how-to videos.
The only banner I’ve ever enjoyed making.
It all drove here.
Finally, we surprised our winner in true Cars.com fashion, dramatically.
