HGI wanted to get the attention of business travelers (I mean, what mid-tier hotel doesn’t?) So we built an integrated campaign around the one thing unique to the business world. Office jargon & buzzwords. In fact we made a game out of it.
Everything revolved around Bizwords, an appified buzzword bingo.
Case study.
A little endorsement by Jimmy & Guillermo doesn't hurt either.
A more in-depth look at the app we spent a million hours developing. At least it felt like it.
